Enterprise belief systems have reached the tipping point where they are now predominate to the historical accomplishment and longevity of enterprise. Shared beliefs allows one to feel communal, familial, collegial — among tribe — filling gaps in the 21st century version of community.

Today we are transforming beliefs into words, or images, or symbols, so the values radar of your fellow humans can pick up the blips they are wanting to (waiting to) hear. Remotely, this is done experientially with two dimensional media and three-dimensional products or artifacts. In person this will be accomplished through the physical experience of three-dimensional space and require an extension of architecture into storytelling and experience design where the graphical user interface becomes the facility. Finding a community of like-minded — like ‘believed’ — humans to join (and team) with, to build a community (or enterprise) with, and to develop tools (and inventions) with, was in more primitive times, a survival technique. In some ways finding people who believe what-we-believe is built into our survival DNA. Beliefs should be clearly, consistently, continually, positioned and published so the connection between the human (emotional) collective and the inanimate incorporation (enterprise) can take place. This Emotion-to-Enterprise connection now requires a strategy.