Short Storytelling

focused topics and
a few observations

Intro text from 101 also ‘narative architecture’ 

The open office has reduced the ability to use wall surfaces for messaging and display. Many furniture manufacturers will print customer’s own image (COI) for integration into their systems, and image selection takes the place of material selection. Color and pattern, symbol and iconography, can reinforce enterprise identity and competencies. Depreciation schedules for furniture often differ from those costs associated with tenant fit-up and construction — which creates some added flexibility in budgeting brand expression.

In a workscape frequently without walls, furniture tools are increasingly employed to evidence enterprise image and brand.

With environments as the new media vehicle, the experiential opportunity becomes: make competencies visible, culture tour-able, and workscape promotional.Spatial strategy tied to desired cultural behaviors and reflective of enterprise vision. Desired culture is reinforced. Past evidenced and understood. Present delineated and actionable. Future anticipated with known direction. Settings unified by story expressed by art + artifact, pixels + bits, and strategized as experiences.

This booklet offers micro examples in the use of art and artifact to visualize the desired cultural attributes of creativity and innovation. We are seeding shared culture experiences that elevate community. Instilling the sense of pride and ownership in worklife, all facilitated by clever, well placed, artful messages presented in the native commercial dialect.

Employing wit, humor, and surprise, the goal of these artful washroom graphics is to add to a shared lore and experience that supports the feeling we call community.

We owe a toast to all the willing patrons who showed their appetite for these creative corporate food events. The successes served up on these pages often required both a sense of humor and a taste for adventure.  We hopefully responded with unique visual presentations that fed the mind and nourished a culture of creativity. Often times the entertaining nature of these designs enlivened the daily fare.