
the journey to
experience design
How we arrived at the expectation for experience design…art-full, media rich, message supportive, strategized, architectural experiences.
The journey to experience enhanced environments likely began in painted caves, staring into the fire, summoning apparitions from the ether, employing costumed choreographed ceremony, in pursuit of transformative enlargement…not very different than today.
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The journey begins: paint us a picture of who we want to be…
We became the de facto brand designers and default communications authors
Explain who we are to everybody — including ourselves
Employee amenities materialize in the new mixed-use workplace
Internal communications broadcast in the interior environment
Our expertise in environments offered us early control of workplace brand+messaging
Could you now create a repeatable backstory that celebrates ‘here’
Jumping on the brand wagon
Advancing ‘activity’ to become ‘experience’ and tying experience to ‘place’
New 2D to 3D translation tools
Screen-based society is being accommodated in architecture
You and the building — in a selfie
Digital repertoire joins dimensional repertory
Messages and spatial setting: Skim, Scan, Study
Messages and digital experience: Search, Sense, Sign-In, Signature
Spatial experience in three time zones: future tense
Spatial experience in three time zones: present tense
Spatial experience in three time zones: past tense
The app age augments
Wearing your VR goggles, will you still look for your phone?
Buildings that are conversant with you — and about you
Digital space becomes your liaison to dimensional space
Designing for both individual experience and collective encounter
Modern Cave Painting is a uniquely marketable point of view
Adding ritual, and dance to our Modern Cave Painting analogy
Fashionable experience: Costuming and Uniforms
Spirits invade our spaces
The market has dialed up desire
This 26 page primer, is a companion publication to my 296 page publication entitled Modern Cave Painting.