the journey to
experience design

How we arrived at the expectation for experience design…art-full, media rich, message supportive, strategized, architectural experiences.

The journey to experience enhanced environments likely began in painted caves, staring into the fire, summoning apparitions from the ether, employing costumed choreographed ceremony, in pursuit of transformative enlargement…not very different than today.

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The journey begins: paint us a picture of who we want to be…

We became the de facto brand designers and default communications authors

Explain who we are to everybody — including ourselves

Employee amenities materialize in the new mixed-use workplace

Internal communications broadcast in the interior environment

Our expertise in environments offered us early control of workplace brand+messaging

Could you now create a repeatable backstory that celebrates ‘here’

Jumping on the brand wagon

Advancing ‘activity’ to become ‘experience’ and tying experience to ‘place’

New 2D to 3D translation tools

Screen-based society is being accommodated in architecture

You and the building — in a selfie

Digital repertoire joins dimensional repertory

Messages and spatial setting: Skim, Scan, Study

Messages and digital experience: Search, Sense, Sign-In, Signature

Spatial experience in three time zones: future tense

Spatial experience in three time zones: present tense

Spatial experience in three time zones: past tense

The app age augments

Wearing your VR goggles, will you still look for your phone?

Buildings that are conversant with you — and about you

Digital space becomes your liaison to dimensional space

Designing for both individual experience and collective encounter

Modern Cave Painting is a uniquely marketable point of view

Adding ritual, and dance to our Modern Cave Painting analogy

Fashionable experience: Costuming and Uniforms

Spirits invade our spaces

The market has dialed up desire

This 26 page primer, is a companion publication to my 296 page publication entitled Modern Cave Painting.