modern cave painting

Visualizing Culture

SPACE REFLECTING SPIRIT: A STORYTELLING EXPERIENCE™ GUIDE

Culture
 

Philosophically, we are talking about modern cave painting...

Messages ‘painted’ inside the enterprise cave that record origins of the tribe and epic events in tribal history. It also affords the ability to evidence tribal belief systems. These cave paintings serve to educate the young, and the new, more recent arrivals. These messages may also persuade visitors to join the tribe... or perhaps lets other tribes see your strengths... and convince them to ally with you... It offers up corporate lore and evolves into the corporate myth that ties the enterprise together as a community.
Modern Cave Painting™ is a useful metaphor for thinking about one’s own cave and what cultural storytelling is passively recorded on the walls; what corporate lore is relayed interactively around pixilated campfire settings; and which treasured artifacts are displayed as evidence of tribal success. We explore the cave painting analogy and review a dozen techniques used to storytell inside today’s corporate cave.
Skylines interpreted
Skylines interpreted
This skyline montage was created for a Chicago client. Like all of the project images found in these pages, it is the creation of a collaborative design team, working together with terrific clients and partners.
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Financial metaphors
Financial metaphors
An expectation for visually rich, experiential environments: The workscape is the next experience economy venue. The culturally optimized 21st century workplace will foster the creativity of knowledge workers, aid in the recruitment from today’s sellers market of creative thinkers, and enhance the retainment of invested knowledge and intellectual capital by impacting employee satisfaction.
We have come to realize that the workplace is now a sales tool. But not just the ‘customer presentation center’ and ‘executive briefing center’.The entire facility will now be a strategized and scripted experience used to position positive messages in the minds of employees, customers, partners and community. The type of unique and exceptional messages that will differentiate your enterprise from your competitors.
Facilities as a media vehicle for visual imagery and artful messaging: The environment can cause the facility visitor and workscape users to download a style and feel about an organization. The reverse effect is also true: facilities can also disconnect from enterprise promoted brand (or corporate culture). Efforts by an organization outside of corporate real estate (such as marketing, branding, advertising, public relations, product design) can create expectations for facility attributes.
As important: facility attributes can also create expectations that the rest of corporate culture must live up to. The new work environment can use a mix of corporate values, naming wordplay and retail-like, trade show agile, entertainment-quality, displays to cause employees and visitors alike to download a sense of creativity and innovation. The new workscape also plays a part in recruitment and retention of next gen employees and partners. These concepts can be used by the 21st century enterprise to communicate ongoing internal evolution...and materialize a desired cultural endstate that reflects new models for communication, collaboration, and creativity. These are the pride-of-place concepts that migrate to the future.
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Identity Planning   |   Message Masterplanning   |   Branded Environments   |   Media Design   |   Placemaking Strategies