the journey to experience design

 
Jumping on the brandwagon
Around this time the brandwagon comes over the horizon: the expansion of the word brand into everyday vocabulary including its osmosis into every market’s workplace. For those clients without retail spaces, this is the first expansion of their brand from 2D to 3D.
 
Our clients now need us to translate what used to be called corporate identity into branded environments. Another new opportunity broadening our canvas yet again: We understand the vocabulary of brand, and can manifest it in 3D space plans employing architecture speak to bid and build it. Brand as the new CAD layer.
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    Workplace design documents become branded magazine-like publishings.
And the brandwagon affects our deliverables: programming documents need to read like client branded magazines, presentations need to be packaged to synch with client style guides. And those spatial designs now talk of media displays, exhibitry, and messaging master plans tied to tour routes mapped across the floor plate.
 
 

Identity Planning   |   Message Masterplanning   |   Branded Environments   |   Media Design   |   Placemaking Strategies