the journey to experience design


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This document

The Journey to Experience Design™

is a companion publication to our 300+ page primer entitled

Modern Cave Painting™

Modern Cave Painting™ is a useful metaphor for thinking about one’s own cave and what cultural storytelling is passively recorded on the walls; what corporate lore is relayed interactively around pixelated campfire settings; and which treasured artifacts are displayed as evidence of tribal success. We explore the cave painting analogy and review the creative process, re-ocurring concepts, delivery tools, and project management techniques used to storytell inside today’s enterprise caves.

Identity Planning   |   Message Masterplanning   |   Branded Environments   |   Media Design   |   Placemaking Strategies