We are now layering experience strategy — with systems, tools, process and playbook — atop what has traditionally been a somewhat insular and intuitive design process requiring a great deal of trust.
All these social movements and technological thrusts, their convergence packaged up here for the education of our client base (and our consultants and our colleagues) as to the real opportunities ahead. This investment will help us surge, lap, leapfrog the early competition — competitors that will be advancing on architectural experience design from diverse and non-traditional directions. We may want to partner readily, perhaps repeatedly, with external entities — and generously with internal expertise. We are advancing and facilitating historical humanistic desires. We are not jumping in to the latest buzz. We continue to be pioneers. The now desired convergence of space and story again evolves our offering, expands our boundaries.