Every tangential consultant to brand and media is staking claim to experience design and storytelling environments. Ad agencies, trade show designers, brand strategists, multimedia authors, and now our fabricators and production houses are all competitors for the design of experiential spaces. And the internal communications and brand management entities inside our customer organizations want ownership and control over brand, messaging, and experience in their environments. In some cases, these buying channels are successful at internally designed experience solutions applied to their facilities and see no need for a consultancy. Our exception to that trend will be our POV, philosophy, portfolio, process: differentiators all found in our experience design toolkit.