the journey to experience design

 
Wearing your VR goggles, will you still look for your phone?
A preview of designed experience is now offered to us in the next impactful technology: Virtual Reality. Have a virtual walkabout and experience the un-built space at your leisure with the ability to record your critique and markup your edits inside the digital environment. Leave notes for the other VR visitors. And some people will only ever experience your space via VR. National Geographic will allow you to visit the 10 newest museums traveling by headset. VR experience may become the only experience for many consumers of distant built environments. VR looks to become so pivotal to experience design that it is bound to become an expectant stage of every design commission. Clients will expect it. Every office should goggle up. Virtual Reality is key to differentiating ourselves in experience design as it is the most experiential aspect of our deliverables.
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New eyes to envision the un-built and conceptual
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    Data with your name on it, space with your location in it.
Buildings that are conversant with you — and about you
Atop all these facets is the real possibility of knowing the space in ways previously un-imagined — via your handheld, experience enhancing, supercomputer. And not inconsequentially, the new phenomenon of the space knowing you through the settings you signed in for (or all the harvested data of those ‘I Agree’ buttons you pushed). In the space, a data dialog is energized upon your arrival, synching you with the artificial intelligence of the architecture, with the facility pushing experience enhancing messages towards you. And they are personalized — you ARE special — tied to what at this moment, in this setting, at this geography (location services on) algorithms and data bases have computed will interest you, satiate you, humor you, entertain you, facilitate you. The technology at the base of any facility will now be expected to report, reveal, refresh, record, and ultimately, relate to you.
 
 

Identity Planning   |   Message Masterplanning   |   Branded Environments   |   Media Design   |   Placemaking Strategies