Spatial experience in three time zones: future tense
In the app age the building sits in three time zones: future, present, and past. There is the pre-experience of planning a future visit: searching ‘Web’, then ‘Images’, then ‘Video’, then ‘Map’. Were you offered a VR tour? You will be. Research in hand you reserve, or select, or schedule — and the facility responds, confirming, charging, acknowledging. Architecture is now likely to have a URL, a page, and personality that aligns with or departs from the architectural experience. Click-thru, read-thru, call-in, and walk-thru: all aligned. Experience design will embrace an omni-channel POV.