Making software visible to the investor, customer, recruit...
The journey begins: paint us a picture of who we want to be…
Our work in visualizing culture, in brand expression, in experience enhanced environments, had its origins in the dot.com era. In that age of startups and disruptive technologies the workplace was often the only evidence of the business entity — as there was often no manufacturing site and as the product was usually computational code — space that housed the sandaled employees was the lone physical expression of the enterprise. Beside housing the employees, the facility also had to recruit new believers and explain to them what they would be creating, why the venture capitalist should buy in, as well as display the metrics of team progress.
We became the de facto brand designers and default communications authors
Many times the messages of personality were expressed through color and furnishings, workstyle and protocols. But just as many times messages were spelled out: writ large, expressed in imagery, and broadcast in on-screen style. This opportunity jump-started our portfolio for experience design. We used physical space as the new media channel and were commissioned to create the messages played out on that channel. Very often we are making brand management and corporate communications decisions for these incubating entities that had yet to nail down those roles internally. So you see us building up a portfolio of branded environments as well as a portfolio in brand extension, content creation, and communications authoring.
Metrics writ large in the now tourable workscape