The journey begins: paint us a picture of who we want to be…
Our work in visualizing culture, in brand expression, in experience enhanced environments, had its origins in the dot.com era. In that age of startups and disruptive technologies the workplace was often the only evidence of the business entity — as there was often no manufacturing site and as the product was usually computational code — space that housed the sandaled employees was the lone physical expression of the enterprise. Beside housing the employees, the facility also had to recruit new believers and explain to them what they would be creating, why the venture capitalist should buy in, as well as display the metrics of team progress.